北京时代7月28日，好意思团通过官方微博厚爱书记，好意思团行将官宣一位分量级伙伴，而从公布的海报来看，球迷们一眼就知说念这是奥运冠军孙颖莎！国乒名将孙颖莎成为其品牌代言东说念主，这次协作并非好意思团旗下某个子品牌或短期宣逼真气，而是由好意思团主体发起、涵盖品牌全体形象的高规格代言协作，官方预报海报虽未告成点名，但“元气满满”、“爱好意思食”、“爱拼搏”三约莫道词的夸耀，已让球迷们一眼锁定海报主角恰是孙颖莎

这一官宣也揭开了乒超联赛中的一个谜团，就在前几日第二阶段厦门赛区激战时，孙颖莎仅出战一场女双比赛便急促离场，激勉球迷担忧，跟着好意思团在应对平台预热“一位醉心好意思食、充满拼搏精神的分量级伙伴行将官宣”，磋商区斯须被“莎莎”的预计刷屏，原本她的返京行程，实为品牌签约典礼的要道行程，这一细节揭示了顶级通顺员在赛事舛误对工作筹备与买卖牵累的高效均衡智商

在官宣案牍中，好意思团将协作东题明确为“元气满满、爱好意思食、爱拼搏”三约莫道词，精确捕捉了孙颖莎最具辨识度的公众形象，算作女单寰球名循序一的国乒十足主力，孙颖莎比年来辞寰球杯、世乒赛等外洋顶级赛事中屡创佳绩，其困境翻盘的韧性和赛场上的大胆作风，已成为“拼搏精神”的具象标识

而“爱好意思食”的标签，则来自孙颖莎果真的生计日常，她曾在采访中自曝“比赛舛误偷吃零食”、“各地好意思食打卡”的习尚，致使因“行李箱装满家乡小吃”登上热搜，这种“赛场硬实力+生计软萌感”的反差，让她跳脱出传统通顺员的严肃形象，更靠拢平淡东说念主的生计场景，而这碰巧与好意思团连气儿“衣食住行”的日常火食定位圆善契合

她的高手气更赋予协作自然的传播势能：应对媒体互动量长年位居通顺员前线，18-25岁年青粉丝占比权贵，与好意思团比年来重心加码的“好意思团闪购夜间配送”、“奶茶外卖”等年青奢华场景高度一致；更有兴味的是，网友们纷纷戏称：这次代言协作早有“预兆”，2025岁首国乒新款黄色队服亮相赛场时，就因与好意思团骑手制服高度相似激勉球迷戏弄

这次好意思团代言，是孙颖莎2025年斩获的第14个买卖协作，她的代言疆土已遮蔽通顺装备、电子居品、挥霍等多个限制，且“每一个齐大卖特卖”，其买卖大叫力的背后，是实打实的赛场建树：2025年虽靠近密集赛程挑战，她仍辞世乒赛团体赛担纲中枢助力中国队卫冕，并在WTT新加坡大满贯中强势夺冠

更繁重的是，她在密集赛事中长久保管着积极健康的公众形象，当好意思团官宣后，“以后点外卖是不是能偶遇莎莎保举套餐？”等粉丝互动飞速升温，公论也从对其提前离赛的担忧转向扶直：“代言和打球一样干脆利落！”这种公众信任度，使她的代言兼具流量与好意思誉度的双重保险

跟着好意思团签约孙颖莎的音书落定，球迷飞速将眼力投向其竞争敌手饿了么：“参考肯德基和麦当劳，不知说念饿了吗和京东外卖谁能签下王楚钦！”这一预计并非说念听途看，王楚钦近期买卖价值一样亮眼，已厚爱成为多个外洋品牌形象大使，球迷更熟知他与队友常在机场大快朵颐该品牌好意思食的场景，其“吃货”属性与外卖平台存在自然相关

当孙颖莎脱下黄色队服换上代言装饰，当王楚钦在买卖疆土中展露新生代通顺员的多元样貌，他们正以更立体、新生计化的式样走进公众视线；对品牌而言，签约顶级通顺员不仅是买卖政策，更是与年青奢华者开发心扉纽带的桥梁；对通顺员而言，则是在荣耀与汗水以外，展现东说念主格魔力与生计立场的新舞台

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